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on 21 December 2009
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Twiga Advertising Ukraine and MedInform Ukràine planned and conducted a Bella Perfecta promotion in the largest chain stores in Kiev and Kiev region (DC, Cosmo, Furshet, Megamarket, Karavan). The promotion was a part of integrated Bella Perfecta campaign “What Woman Wants”.



The project was conducted from September to December and consisted of two parts – promotional activity and educational program.



Viktoriya Obidovskaya, MedInform Ukràine managing director, says, “The main task of educational program was to inform young women about modern high-quality product Bella Perfecta and to demonstrate product’s quality, its thinness, and the uniqueness of new surface of Bella Perfecta Blue and Bella Perfecta Green pads”.



About 15 thousands women took part in the promotion. As a result of the promotion, sales increased by more than 200%.